29/ 03/ 2017.
Article 50 is being triggered and the process of leaving the EU will begin.
I believe music is one of the most powerful ways to express and evoke emotion. To mark the triggering of Article 50 I thought about how music could ‘theoretically’ pay tribute and send a positive message to the EU, with love from the 48%.
One idea I had was to create personalised playlists on a music streaming service such as Spotify, which could be shared and added to. Or it could even be used as a billboard campaign, showing screens of the adapted ‘EU songs’. (see below) To represent all the different generations there could also be personalised mixtapes, vinyls, CDs etc. all sharing songs which convey how many people will miss being part of the EU.
I will leave you with Sinead…